![]() ![]() The singer let jealousy overcome her emotions as she couldn't stand to see her ex-lover move on: "I might kill my ex, I still love him though/ Rather be in jail than alone." On a similar note, Olivia Rodrigo's "vampire" finds the pop star tapping into a new level of fury. The artist is known for wearing her heart on her sleeve, and SOS album highlight "Kill Bill" was a buffet of toxic "what if" scenarios. One of the biggest moments came courtesy of SZA. This year, pop stars and rising artists were both shameless in calling out their exes for their wrongdoings. 10 at Staples Center in Los Angeles and will be broadcast live in HDTV and 5.1 surround sound on the CBS Television Network from 8–11:30 p.m.įor updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook. The 55th Annual GRAMMY Awards will be held on Sunday, Feb. In February 2012, the 54th Annual GRAMMY Awards generated more than 13 million social media comments making it the biggest social media event in the history of television at the time. This year's campaign celebrates this passion and the talent as burgeoning artists embark on that quest for fame."Īll of the campaign materials prominently feature the hashtag #TheWorldIsListening, a first in GRAMMY history and a testament to the role of social media with regard to the GRAMMY telecast. From RZA to Rihanna, to the young girl taking her first piano lesson, it's their passion for the craft that will, ultimately, lead them to the public and then fame. Patrick Condo, creative director, TBWA\Chiat\Day, said, "Sure, the music industry embraces fame - but music always comes first. ![]() "This year's campaign highlights the raw emotion and desire of the artist's journey, and is amplified via social media in order to draw more music fans into an engaged music conversation," said Evan Greene, Chief Marketing Officer of The Recording Academy. "#TheWorldIsListening" campaign and the GRAMMY Amplifier aims to help solve this problem by exposing new artists through social platforms - with the ultimate goal of discovering artists with the potential to be the next generation of GRAMMY winners. As a result, it gets more difficult for emerging artists to be discovered. While social media has given musicians more ways to share their sounds than ever before, the online music space is increasingly fragmented. The second commercial, "The World is Listening," features artists including the Kills, Snoop Lion and Taylor Swift alongside emerging artists such as Grace Potter, Kishi Bashi and Dam-Funk. Two-time GRAMMY winners and current nominees the Black Keys will appear in the forthcoming commercial titled "Soundcheck."Īt the heart of this year's "#TheWorldIsListening" campaign is a newly created website, which allows musicians to share their tracks via SoundCloud for a chance to have their music tweeted out by a panel of music icons, including Linkin Park, RZA, and Snoop Lion. ![]() The first commercial, "Slammed Door," tells five-time GRAMMY winner and current nominee Rihanna's story. "#TheWorldIsListening" campaign features both established and up-and-coming artists across a variety of print, out-of-home and digital communications, as well as three TV commercials. Tatum also signed with Beatrice Model agency in Milan, Italy and Ford Models in New York City.The Recording Academy and TBWA\Chiat\Day have teamed for the sixth year to promote the 55th Annual GRAMMY Awards with the ad campaign "#TheWorldIsListening." He was picked as one of Tear Sheet magazine's "50 Most Beautiful Faces" of October 2001. He soon appeared in campaigns for Abercrombie & Fitch, Nautica, Dolce & Gabbana, American Eagle Outfitters, and Emporio Armani. He subsequently signed with a modelling agency in Miami, (Page Parkes Modeling Agency), and appeared in Vogue magazine. He soon moved into television commercials, landing national spots for Mountain Dew and Pepsi in 2002. His first experience was in the fashion industry as a model, working for such noted clients such as Armani and Abercrombie & Fitch. Tatum was first cast as a dancer in Ricky Martin's "She Bangs" music video, after an audition in Orlando, Florida he was paid $400 for the job. He has appeared in a number of films, including She's the Man (2006), Step Up (2006), Fighting (2009), Public Enemies (2009), and G.I. He began his career as a fashion model and now appears in film roles. Channing Matthew Tatum (born April 26, 1980) is an American actor and occas… Read Full Bio ↴ Channing Matthew Tatum (born April 26, 1980) is an American actor and occasional dancer.
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